Allen Meadors New Post |
Within the last ten years the growth and success of massive online open courses (MOOCs), online educational courses which aim to provide users with a reliable learning experience through the digital realm, has been apparent. However, this success has been among a much different consumer group than expected. Recent findings by the University of Pennsylvania suggest that students tend to struggle to stay consistent within the course and many actually drop out before it is finished. This sort of flaw has drawn much criticism from educators who, has a CNBC article pointed out, feel that “…there’s a lack of proof that they [MOOCs] work as well as traditional classroom methods”. Despite the criticism and failure of MOOCs in the educational sector, corporations have suprisingly adopted MOOCs with presently $130 billion invested annually.
This large investment is used for an array of different educational services ranging from employment training to job certification. Among the big names that use MOOCs for their employees are Bank of America, AT&T, Intuit, Qualcomm, and Yahoo! who all depend on providers such as Coursera and Udacity. As the head of business development and strategic partnerships for Coursera pointed out, “There’s a lot of potential for how MOOCs can be used for corporate training and development…The companies are looking for new ways to train their employees and get them up to speed on skills that may not have been relevant five years ago.” And while cheap education is certainly attractive to some firms, MOOCs have granted some businesses greater success.
A company named Brightpearl, an online business software management developer, has reported that since starting an MOOC program last fall, they noticed that the trained team produced 32% more revenue compared to past years. In addition, MOOCs can also save businesses the time and money they put into employee training. Take for example 1-800-Flowers who partnered with MOOC program Udemy to create a new web version of their BloomNet Floriology Institute. Now rather than spending expenses on transportation for its’ employees, they can complete the program from the comfort of their desk.
Though the benefits of hand-on learning and traditional classroom tactics have always remained important, MOOC programs are beginning to blossom. With endorsements from some of the biggest companies on the market, there is no way of telling how popular MOOCs will be in future time.
via Allen Meadors http://ift.tt/1cy105x